Sofia reads your supplier rate sheets, builds your catalog, and turns it into priced client quotes — with your margin visible on every line.
For travel designers and luxury tour operators.
You started this business to design trips. Not to chase supplier rates, question your margins, and drown in admin.
Sofia is your AI back-office manager. She reads supplier rate sheets, builds your priced catalog, and turns it into client-ready quotes — with your true margin visible on every trip. So you can focus on the work only you can do.
Takes 20 minutes to set up. No migration. No training. Forward your first rate sheet and Sofia gets to work.
Without Sofia
Unreliable
supplier rates every season
Unclear
margins per trip
Manual
admin drowning your week
With Sofia
Current
rates, always up to date
Visible
margins on every trip
Automated
workflows handling the admin
Real results · luxury travel operation · Colombia
Sound familiar?
You did not become a travel designer to spend your evenings on spreadsheets. But somewhere between building your first itinerary and running a full operation, the admin took over.
Every season, your supplier rates are out of date before you even start selling.
You know last year's rates are probably wrong. You just haven't had time to update them.
You can't tell which trips are profitable until long after the client is home.
The margin is somewhere in the spreadsheet. Finding it takes longer than it should.
Your P&L doesn't reflect how the business actually performed.
Multi-currency, multiple suppliers, partial payments — the numbers never quite add up cleanly.
Your team is spending hours on work that should take minutes.
Rate copying, supplier follow-ups, payment matching — every hour of admin is an hour not spent designing trips.
The tools that exist were built for someone else.
Volume day-tour operators. Enterprise travel management companies. Not for a 6-person luxury operation running complex bespoke itineraries.
You have looked at AI tools. None of them fit.
Chat widgets on top of the same old systems. Nothing built from scratch for how a travel designer actually works.
Sofia was built for exactly this operation. Starting today.
Every season this runs unchecked, it costs you.
The admin doesn't just take your evenings. It quietly costs you money, clients, and confidence — in ways that are hard to see until you add them up.
The trip that lost money
You quoted from last year's rates.
The supplier raised prices in January. You found out in March, after the client already paid. That trip ran at a loss you never planned for — and you only noticed when the season's numbers came in light.
The client who didn't wait
Your quote took three days.
While you were rebuilding rates in a spreadsheet, a faster operator sent a polished proposal the same afternoon. You never heard back. You'll never know which quotes you lost this way — only that some of them you did.
The season you can't read
You don't know your real margin.
Multiple currencies, dozens of suppliers, partial payments. At year end the bank balance is the only number you trust — and it can't tell you which trips, which destinations, or which clients were actually worth your time.
None of this is a failure of effort. You work hard. It is a failure of tooling — the back office was never built to keep up with you. Sofia changes that.
How Sofia fits into your operation.
Forward
Forward any supplier email to your Sofia address. Rate sheets, contracts, tariff updates — in any format, any language, any currency.
Extract
Sofia reads the document and extracts every rate row, room type, season, and policy. Structured data from an unstructured PDF — in under two minutes.
Review
You see the original document and Sofia's interpretation side by side. Correct anything. Approve when it looks right. Your judgment, Sofia's groundwork.
Catalog
Approved rates go directly into your supplier catalog — searchable by supplier, season, room type, and tier. Your rates, always current, always findable.
Quote
Build a client quote day by day, pulling rates straight from your catalog. Add your markup per supplier type, set an agency margin, and Sofia calculates the total — in any currency.
See your margin
Every quote shows your true margin — net cost, markup, and profit per day and per trip. Know exactly what each trip earns before you send it.
What Sofia handles. What she is learning next.
Most software promises everything on day one and delivers a fraction of it. Sofia works differently. Here is exactly what she handles today — and what she is learning to handle next.
Working in your operation today
Supplier rate sheet ingestion
Forward any rate sheet — PDF, Excel, or Word. Sofia reads it, extracts every rate row, and flags anything that needs your attention.
Side-by-side review interface
See the original document and Sofia's interpretation next to each other. Edit any field. Approve when it is right.
Searchable supplier catalog
Every approved rate sheet becomes a structured, searchable catalog — organized by supplier type, season, and tier.
Day-by-day quote builder
Build client quotes from your catalog rates. Per-line and agency markup, tax handling, and live profit and loss as you build.
Margin visibility and FX
See your true margin on every quote. Sofia converts multi-currency rates with a live exchange rate and your own buffer — so the price you quote protects your margin.
What comes next is your call
Payment reconciliation
Stripe and bank transfers matched automatically against booking records.
Supplier statement matching
Sofia compares what you were billed against what you booked. Discrepancies surfaced before they become disputes.
Guide and driver confirmation
Automated confirmation loops with your on-ground suppliers — WhatsApp, email, or both.
Quote-to-booking pipeline
Track which quotes become bookings, your conversion rate, and portfolio-wide profit across every trip.
Sofia is not a finished product waiting for customers. She is a working system being built with travel designers, for travel designers. Founding partners are the people who decide what she learns next.
Sofia at work. Real operations.
Every result below came from Sofia handling actual supplier documents for a luxury travel operation in Colombia. No demos. No synthetic data.
152
rate rows extracted
DMC hotel group · Colombia · 152 rooms across properties
98% confidence
27
rate rows extracted
Boutique hotel · Colonial town · Agency rate sheet
95% confidence
3
rate rows extracted
Boutique hotel · Bogotá · Annual tariff
95% confidence
The same system reads your rate sheets, builds your catalog, and prices your quotes. Results like these within the first week.
Built by someone who ran the same operation.
Bogotá, Colombia · 15 years in bespoke travel
I'm Daniel Buitrón Jaramillo. For 15 years I've run a luxury tour operation in Colombia — building bespoke trips for travelers who want something more considered than a standard package. I know this work from the inside: the long supplier relationships, the multi-currency math, the way every booking is a small puzzle of accommodations, transfers, activities, and timing. And I know the admin that comes with it — because for years I did all of it by hand.
Three years ago I moved our back-office onto the leading platform built for operators in our space. It worked — until it didn't. Every season, I spent days copying supplier rates from emails and PDFs into spreadsheets. Every month, I reconciled Stripe and bank transfers by hand against booking records. Every quarter, I chased supplier statements that never quite matched what I'd been billed. The platform handled the structure, but the actual work of keeping the business in sync still fell on me.
So I started looking. The tools built for activity operators take a percentage of every booking — fine if you sell day tours at high volume, brutal if you build $5,000 tailor-made trips. The enterprise platforms cost $300–1500 per month with three-month implementations designed for tour companies with IT teams. And the back-office work — the supplier emails, the payment reconciliation, the financial intelligence — was either manual everywhere I looked, or bolted on as a half-feature in tools built for something else.
What I wanted didn't exist: a system designed specifically for small bespoke operators and DMCs, where the AI handles the invisible work that drowns small teams. Reading supplier rate sheets. Reconciling payments. Keeping the financial ledger current across multiple currencies. The work that should happen in the background while we focus on actually building trips.
So I built Sofia. Not as a side project. As the tool I needed to run my own operation. AI can now read messy supplier documents reliably. The technology is finally good enough to do this well. I am building Sofia with a small group of founding partners — travel designers and luxury operators who feel the same pain I did. If that is you, I want to build this with you.
— Daniel, founder of Sofia
Give Sofia a desk in your operation.
We are placing Sofia with ten founding partner operations. These are travel designers and luxury operators who want a back-office manager that actually fits how they work — and who want a say in what she learns next.
7 spots remaining
Locked for 24 months · First 90 days free
- ✓Supplier rate sheets read automatically — PDF, Excel, Word
- ✓Day-by-day quote builder with live profit and loss
- ✓Multi-currency conversion with FX buffer
- ✓Up and running in 20 minutes — no migration, no training
- ✓Direct line to the founder
- ✓You decide what Sofia learns next
- ✓No per-booking fees, ever
After the founding cohort: from $499/month · Flat fee, no per-booking fees, ever
Questions you might be asking.
Is Sofia available today?
Yes. Today Sofia reads supplier rate sheets, builds your searchable catalog, and turns it into day-by-day client quotes with full margin visibility and multi-currency conversion. Payment reconciliation and the quote-to-booking pipeline ship through 2026 — shaped by what founding partners tell us they need most.
Can I see a demo?
Yes. Book a 30-minute call using the button at the top of this page. The session is a conversation, not a presentation — we will look at how Sofia would fit your specific operation, and I will show you what she handled this week on real documents.
Why flat fee instead of per-booking?
Tools that take a percentage of your bookings make sense when they generate those bookings. Sofia does not generate your bookings — she runs your back office. Taking a cut of revenue she did not create is the wrong model. Flat monthly pricing means the better you do, the better the economics get for you — not for us.
How long does it take to get Sofia working in my operation?
Twenty minutes. You forward your first supplier rate sheet email to your Sofia address. She reads it, extracts the rates, and shows you the result side by side with the original document. You approve what looks right. That is it. No migration. No training sessions. No implementation project. Your first rate sheet is done before your next coffee.
Can Sofia build client quotes?
Yes. Once your rates are in the catalog, Sofia builds quotes day by day — you pull in rates, set your markup per supplier type, add an agency margin, and Sofia calculates the total. Every quote shows your true margin, converts between currencies, and produces a clean client-facing version with no internal costs visible.
Is my data safe?
Yes. Your supplier rates, quotes, and financial data are stored securely in European data centers and never shared with third parties. Sofia is built for operators who handle confidential supplier relationships — discretion is a design requirement, not an afterthought.
Who is behind Sofia?
Daniel Buitrón Jaramillo — 15 years running a luxury tour operation in Colombia. Sofia started as the tool Daniel needed for his own back office. It is intentionally small and intentionally focused: one operator building the system that should have existed for operators like us, a long time ago.
Is Sofia only for tour operators?
Sofia is built for travel designers, luxury tour operators, destination management companies, and experience businesses that work with multiple suppliers across multiple currencies. If you build complex, custom itineraries for discerning travelers and your back office does not reflect the quality of what you sell — Sofia was built for you. She also reads documents in Spanish, English, and other languages — built for operators across Latin America, Europe, Africa, and Southeast Asia.
Give Sofia a desk in your operation.
Tell us about your operation. If Sofia is the right fit, Daniel will be in touch within 48 hours to set up a 30-minute conversation — not a sales call. A conversation between operators.
“I read every application personally. If it looks like a fit, I will reach out within 48 hours.” — Daniel